Once the province of extreme athletes and the nightclub crowd, energy drinks have gone mainstream. Sleepy college students drink it because they like the buzz; weekend athletes vouch for the energy lift.

The best energy drink out there? A recent study by the Institute of Sports rated our own city’s beverage – New York Minute – the best performance-enhancing drink on the market.

For mental alertness, fast response, and better performance on mental tasks, New York Minute surpassed all other brands.

Unlike competitive drinks on the market, New York Minute provides the energy without the highs and lows of a sugar buzz. Instead, New York Minute contains healthful additives, like taurine and vitamin B in the form of niacin, pantothenic acid, and pyroxidine hydrochloride (B6). Taurine, which the body produces on its own, is found in high concentrations in the heart. Taurine is lost during high stress and physical exertion. A 2001 study from the European journal Amino Acids noted an increase in the amount of blood, oxygen, and nutrients that the heart can pump to the working muscles among a group of athletes who drank energy drinks, like New York Minute, with taurine. In addition, caffeine can be ergogenic – a fancy word for performance enhancing – because it perks up the central nervous system, and that becomes increasingly important as mental and physical exertion increases.

Performance 
Enhancement:
8 oz. serving   		New York Minute
Red Bull  
Coffee  
Tea  
Soda  
Source: Institute of Sports

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